CLIENT RELATIONSHIP MANAGEMENT

WORKSHOP LEADER

Susan Anderton, Managing Director

 

FORMAT

This is a one day workshop. Optimum 12 delegates per workshop.

 

GET IN TOUCH

For further information, please call

01420 554446 or email workshops@thebrandmarquee.co.uk

 

Over 70% of clients that leave, do so because they are unhappy with the relationship, not technical competence.

 

It costs around 6 times more to recruit a new client. Why not retain and grow the ones you have? Creating allies for life through your clients and contacts will help your business thrive. So many consultants lose clients and contacts because they haven't truly understood their expectations.

 

To understand more about your clients, you need to know what drives them and how they like to work - from responsiveness to day to day communication of simply getting the job done with the right brief.

 

WHO SHOULD ATTEND?

  • Client facing employees

  • Key account managers

  • Directors

  • Partners

  • Senior managers

 

 

WHAT TO EXPECT 

 

As a result of this ONE DAY workshop, participants will:

 

  • Understand what it takes to turn a client into an ally for life

  • Understand the importance of a give to get relationship

  • Learn how to identify which clients to grow or maintain

  • Learn how to develop and manage client touchpoints across the whole company

  • Develop a better understanding of the client's expectations and how to manage them

  • Improve communication skills - day to day or liaising on the most sensitive issues

  • Learn how to manage conflict issues

 

*This topic can also be carried out as a consultancy programme for culture change, mergers and acquisitions, implementing new key account management systems

 

 

WHAT OUR CLIENTS SAY

"Excellent, hardworking and with empathy for the businesses they work with. The Brand Marquee transferred our Business Marketing and Business Development approach with real tangible benefits"

 

Dan Margetson, Managing Director, PinnacleESP