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Your quality mark must reflect your brand's positioning and personality.
Is it fit for purpose? Is it used in a consistent way? Does it excite, have presence and is it dynamic?
Graphic 'first impressions' are more important today than ever. Information overload to potential clients, through digital and traditional marketing methods, could mean that your mark and visual identity is getting lost, or that it is just not memorable.
Your company's visual identity is your quality mark. Clients need to be able to differentiate you from your competitors which means it must be unique, distinctive and aesthetically pleasing. There are different types of expression - word marks, icons, emblems or calligraphy. Whichever the choice, it must reflect your brand's personality and tone.
We have talented marketers and designers, experienced in digital and traditional marketing who can help you get your mark right for your brand.
"Identities are the beginning of everything. They are how something is recognised and understood. What could be better than that?"
Designer of the brand identity system for The Museum of Modern Art (MOMA)